The Art of Persuasion
OVERVIEW (one or two days)
Speaking on the Spot® is a practical, intensive workshop that is based on Aristotle's Rhetoric – clarity, passion, and credibility. This course is comprehensive and covers everything from structuring ideas, to making a point and proving it, to responding to difficult situations persuasively. This topic is often the most important component within various leadership development programs. If you ever wanted a communications course that would help you get results, this course is it!
WHO SHOULD ATTEND
Speaking on the Spot® is a must for anyone who depends on clear communications skills including senior executives, managers, sales, service and marketing professionals, technical specialists, financial analysts, public affairs experts, and training professionals.
WHAT YOU WILL LEARN:
- Master the skills necessary to respond thoughtfully and persuasively
- Speak confidently in difficult situations
- Cultivate cooperation and understanding while being direct and clear
- Organize your ideas clearly to deliver your message persuasively
- Present and sell a product, service or idea convincingly
- Understand how credibility is the foundation of true persuasiveness
- View all challenging situations as learning opportunities
- Develop the skills necessary to completely understand another person's point of view
- Be an effective communicator in one-on-one meetings, small groups and large presentations
- Use interesting and relevant examples, stories and analogies to drive your point home
- Explain technical information in a simple and understandable way
- Discover the effectiveness of open, honest and authentic communication

